Foundations of Digital Marketing and E-commerce
Completed by Giacomo Brugagnoni
February 10, 2026
12 hours (approximately)
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What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Customer Engagement
- Category: Search Engine Marketing
- Category: Marketing Strategies
- Category: Performance marketing
- Category: Web Analytics and SEO
- Category: Data Storytelling
- Category: Branding
- Category: E-Commerce
- Category: Search Engine Optimization
- Category: Performance Metric
- Category: Data-Driven Decision-Making
