Data Analytics Methods for Marketing
Completed by Mohammed Anas Munaf
June 9, 2024
12 hours (approximately)
Mohammed Anas Munaf's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Persona Development
- Category: Marketing Planning
- Category: Model Evaluation
- Category: Data-Driven Marketing
- Category: A/B Testing
- Category: Regression Analysis
- Category: Target Audience
- Category: Marketing Analytics
- Category: Marketing Channel
- Category: Advertising Campaigns
- Category: Online Advertising
- Category: Customer Insights
