Measure and Optimize Social Media Marketing Campaigns
Completed by Thato Sekese
July 2, 2024
12 hours (approximately)
Thato Sekese's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Online Advertising
- Category: Marketing Budgets
- Category: Advertising Campaigns
- Category: Data Analysis
- Category: Return On Investment
- Category: Performance Reporting
- Category: Presentations
- Category: Key Performance Indicators (KPIs)
- Category: Marketing Effectiveness
- Category: Social Media Campaigns
- Category: Social Media Marketing
- Category: A/B Testing
