Measure and Optimize Social Media Marketing Campaigns
Completed by Thato Sekese
July 2, 2024
12 hours (approximately)
Thato Sekese's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Social Media Marketing
- Category: Campaign Management
- Category: Data Presentation
- Category: Advertising Campaigns
- Category: Communication
- Category: Return On Investment
- Category: Online Advertising
- Category: Marketing Budgets
- Category: Key Performance Indicators (KPIs)
- Category: Business Metrics
- Category: Data Analysis
- Category: Performance Reporting
