Consumer Behavior
Completed by Shubham Ananda Patil
August 23, 2026
13 hours (approximately)
Shubham Ananda Patil's account is verified. Coursera certifies their successful completion of Consumer Behavior
What you will learn
Understand Consumer Decision-Making: Explore psychological, social, cultural, and personal factors shaping consumer purchase decisions
Navigate Emerging Trends and Ethical Challenges: Examine how digital transformation, ethical consumerism, and market trends shape consumer behavior.
Apply Consumer Insights to Marketing Strategy: Use consumer behavior concepts to analyze choices and develop customer-centered strategies.
Skills you will gain
- Category: Psychology
- Category: Surveys
- Category: Business-To-Consumer
- Category: Culture
- Category: Research Design
- Category: Research Methodologies
- Category: Consumer Behaviour
- Category: Persuasive Communication
- Category: Qualitative Research
- Category: Customer Insights
- Category: Human Learning
- Category: Digital Transformation
