Qualitative Research
Completed by Bunmi Omodan
September 15, 2025
14 hours (approximately)
Bunmi Omodan's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Market Research
- Category: Report Writing
- Category: Research Design
- Category: Discussion Facilitation
- Category: Research
- Category: Business Research
- Category: Surveys
- Category: Survey Creation
- Category: Recruitment
- Category: Focus Group
- Category: Research Reports
- Category: Analysis
