Attract and Engage Customers with Digital Marketing
Completed by Eleanor Johnson
July 25, 2023
14 hours (approximately)
Eleanor Johnson's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Target Audience
- Category: Google Ads
- Category: Persona Development
- Category: Online Advertising
- Category: Search Engine Marketing
- Category: Digital Marketing
- Category: Search Engine Optimization
- Category: Customer Engagement
- Category: Marketing
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Keyword Research
