Foundations of Digital Marketing and E-commerce
Completed by Bruna de Souza da Silva
May 16, 2024
12 hours (approximately)
Bruna de Souza da Silva's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Data-Driven Decision-Making
- Category: Journey Mapping
- Category: Customer Engagement
- Category: Performance marketing
- Category: Social Media Marketing
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: E-Commerce
- Category: Search Engine Marketing
- Category: Branding
- Category: Email Marketing
- Category: Marketing Strategies
