Measure and Optimize Social Media Marketing Campaigns
Completed by Michael Freeman
June 5, 2025
12 hours (approximately)
Michael Freeman's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Business Metrics
- Category: Performance Reporting
- Category: Data-Driven Marketing
- Category: Digital Advertising
- Category: Return On Investment
- Category: A/B Testing
- Category: Presentations
- Category: Marketing Analytics
- Category: Marketing Effectiveness
- Category: Social Media Campaigns
- Category: Digital Marketing
- Category: Campaign Management
