Data Analytics Methods for Marketing
Completed by Eleanor Preiss
January 22, 2024
12 hours (approximately)
Eleanor Preiss's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Effectiveness
- Category: Target Audience
- Category: Marketing
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Marketing Planning
- Category: A/B Testing
- Category: Regression Analysis
- Category: Marketing Analytics
- Category: Data Analysis
- Category: Customer Analysis
- Category: Conversion Funnel Analysis
