Measure and Optimize Social Media Marketing Campaigns
Completed by Eleonora Rodriguez
April 9, 2024
12 hours (approximately)
Eleonora Rodriguez's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Return On Investment
- Category: Key Performance Indicators (KPIs)
- Category: Performance marketing
- Category: Social Media Marketing
- Category: Campaign Management
- Category: Communication
- Category: Advertising Campaigns
- Category: Social Media Campaigns
- Category: Marketing Analytics
- Category: Marketing Budgets
- Category: Digital Marketing
- Category: Online Advertising
