Measure and Optimize Social Media Marketing Campaigns
Completed by Eleonora Rodriguez
April 9, 2024
10 hours (approximately)
Eleonora Rodriguez's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Present and communicate the results of your campaign to a team
