Integrated and Strategic Communication Campaigns
Completed by Jayamini Dakshika Premaratne
August 12, 2026
6 hours (approximately)
Jayamini Dakshika Premaratne's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
- Category: Target Audience
- Category: Campaign Planning
- Category: Strategic Communication
- Category: Earned Media
- Category: Corporate Communications
- Category: Shared Media
- Category: Media Strategy
- Category: Communication Planning
- Category: Marketing Communications
- Category: Business Strategy
- Category: Communication Strategies
- Category: Public Relations
