Assess for Success: Marketing Analytics and Measurement
Completed by Johan Carlos Puente vera
December 7, 2023
18 hours (approximately)
Johan Carlos Puente vera's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Marketing Analytics
- Category: Paid media
- Category: Google Analytics
- Category: Media Buying
- Category: Campaign Management
- Category: Pivot Tables And Charts
- Category: A/B Testing
- Category: Return On Investment
- Category: Key Performance Indicators (KPIs)
- Category: Data-Driven Marketing
