- Advertising
- Data Collection
- Target Audience
- Digital Advertising
- Marketing Materials
- Content Creation
- Information Privacy
- Brand Management
- Campaign Management
- Social Media Content
Fundamentals of Social Media Advertising
Completed by Ying-Ying Yuan
November 20, 2023
12 hours (approximately)
Ying-Ying Yuan's account is verified. Coursera certifies their successful completion of Fundamentals of Social Media Advertising
What you will learn
How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
How to craft compelling and effective visuals and copy for social media ads
Build an ad directly from your Facebook business page and your Instagram business account
Write a creative brief and create a social media ad
Skills you will gain
