Customer Value in Pricing Strategy
Completed by Fabian Wyss
October 8, 2024
14 hours (approximately)
Fabian Wyss's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Behavioral Economics
- Category: Consumer Behaviour
- Category: Value Propositions
- Category: Competitive Analysis
- Category: Revenue Management
- Category: Marketing Psychology
- Category: Global Marketing
- Category: Market Dynamics
- Category: Analysis
- Category: Customer Insights
- Category: Case Studies
- Category: Market Research
