Customer Value in Pricing Strategy
Completed by Fabian Wyss
October 8, 2024
14 hours (approximately)
Fabian Wyss's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Global Marketing
- Category: Case Studies
- Category: Marketing Psychology
- Category: Value Propositions
- Category: Analysis
- Category: Revenue Management
- Category: Market Research
- Category: Customer Insights
- Category: Market Dynamics
- Category: Competitive Analysis
- Category: Consumer Behaviour
- Category: Behavioral Economics
