Customer Value in Pricing Strategy
Completed by Fabian Wyss
October 8, 2024
14 hours (approximately)
Fabian Wyss's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Consumer Behaviour
- Category: Revenue Management
- Category: Decision Making
- Category: Marketing Psychology
- Category: Behavioral Economics
- Category: Analysis
- Category: Global Marketing
- Category: Market Research
- Category: Case Studies
- Category: Customer Insights
- Category: Customer Analysis
