Google Ads for Beginners
Completed by Pablo Costa Chicato Bárcia
February 17, 2026
2 hours (approximately)
Pablo Costa Chicato Bárcia's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Marketing
- Category: Keyword Research
- Category: Campaign Management
- Category: Budgeting
- Category: Performance Analysis
- Category: Digital Advertising
- Category: Online Advertising
- Category: Marketing Budgets
- Category: Campaign Planning
- Category: Advertising Campaigns
- Category: Search Engine Marketing
- Category: Digital Marketing Campaigns
