- Content Performance Analysis
- Web Analytics and SEO
- Data Storytelling
- Business Metrics
- Customer Engagement
- Branding
- Marketing Analytics
- Digital Marketing
- Email Marketing
- Performance Measurement
- E-Commerce
- Search Engine Optimization
Foundations of Digital Marketing and E-commerce
Completed by Oliver Joseph Evangelista Lopez
June 13, 2022
12 hours (approximately)
Oliver Joseph Evangelista Lopez's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
