Google Search Advertising Implementation
Completed by Aleena Arfan
December 19, 2025
14 hours (approximately)
Aleena Arfan's account is verified. Coursera certifies their successful completion of Google Search Advertising Implementation
What you will learn
How to select an appropriate bidding strategy
How to direct ads to specific user groups
How to interpret key performance metrics
How to create a Google Ads search campaign
Skills you will gain
- Category: Google Ads
- Category: Key Performance Indicators (KPIs)
- Category: Conversion Funnel Analysis
- Category: Performance Analysis
- Category: Campaign Management
- Category: Digital Advertising
- Category: Online Advertising
- Category: Advertising Campaigns
- Category: Performance Metric
- Category: Target Audience
- Category: Digital Marketing Campaigns
- Category: Performance Management
