Marketing Management
Completed by Aman Kumar
May 4, 2026
9 hours (approximately)
Aman Kumar's account is verified. Coursera certifies their successful completion of Marketing Management
What you will learn
Craft and implement customer-centric marketing strategies that drive growth.
Leverage key marketing frameworks to position brands for success.
Analyze markets through segmentation, competitive insights, and brand positioning.
Design impactful marketing plans to achieve business objectives.
Skills you will gain
- Category: Communication Planning
- Category: Product Strategy
- Category: Campaign Planning
- Category: Target Market
- Category: Brand Management
- Category: Marketing Strategy and Techniques
- Category: Marketing Communications
- Category: Product Lining
- Category: Consumer Behaviour
- Category: Marketing Strategies
- Category: Marketing Planning
- Category: Brand Strategy
