Introduction to Social Media Marketing
Completed by Chung Lam TANG
December 15, 2020
17 hours (approximately)
Chung Lam TANG's account is verified. Coursera certifies their successful completion of Introduction to Social Media Marketing
What you will learn
Understand the landscape of traditional, digital and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
- Category: Smart Goals
- Category: Target Audience
- Category: Social Media
- Category: Goal Setting
- Category: Persona Development
- Category: Social Media Marketing
- Category: Key Performance Indicators (KPIs)
- Category: Facebook
- Category: Customer Analysis
- Category: Marketing Channel
- Category: Marketing
- Category: Journey Mapping
