Attract and Engage Customers with Digital Marketing
Completed by Ato Baah
January 10, 2025
14 hours (approximately)
Ato Baah's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Online Advertising
- Category: Conversion Funnel Analysis
- Category: Persona Development
- Category: Keyword Research
- Category: Digital Marketing
- Category: Digital Advertising
- Category: Marketing Strategies
- Category: Customer Analysis
- Category: Marketing Strategy and Techniques
- Category: Target Audience
- Category: Customer Engagement
- Category: Search Engine Marketing
