Digital Marketing: Platforms, Data, and Technologies
Completed by ELIZAVETA SERGEEVNA SOTNIKOVA
August 18, 2020
11 hours (approximately)
ELIZAVETA SERGEEVNA SOTNIKOVA's account is verified. Coursera certifies their successful completion of Digital Marketing: Platforms, Data, and Technologies
What you will learn
Understand how modern recommendation systems personalize content and balance accuracy, fairness, and user trust
Learn to analyze visual and multimodal data to detect cultural, behavioral, and design trends
Explore how blockchain technologies enable transparency, authenticity, and secure value exchange in marketing ecosystems
Evaluate data integrity, governance, and measurement frameworks that ensure reliability in complex digital environments
Skills you will gain
- Category: Digital Marketing
- Category: Performance Measurement
- Category: Data Integrity
- Category: Marketing Effectiveness
- Category: Data-Driven Decision-Making
- Category: Generative AI
- Category: Blockchain
- Category: AI Personalization
- Category: Data Governance
- Category: Data Architecture
- Category: Customer Insights
- Category: MarTech
