Measure and Optimize Social Media Marketing Campaigns
Completed by Daniil Franks
June 23, 2023
12 hours (approximately)
Daniil Franks's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Performance marketing
- Category: Social Media Marketing
- Category: Online Advertising
- Category: Marketing Effectiveness
- Category: Return On Investment
- Category: Communication
- Category: A/B Testing
- Category: Marketing Budgets
- Category: Digital Marketing
- Category: Data Presentation
- Category: Performance Reporting
- Category: Advertising Campaigns
