Assess for Success: Marketing Analytics and Measurement
Completed by SHERIF MOHAMED HUSSEIN MOHAMED
March 8, 2024
18 hours (approximately)
SHERIF MOHAMED HUSSEIN MOHAMED's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Campaign Management
- Category: Media Planning
- Category: Key Performance Indicators (KPIs)
- Category: Paid media
- Category: Data-Driven Marketing
- Category: Marketing Analytics
- Category: A/B Testing
- Category: Media Strategy
- Category: Pivot Tables And Charts
