- Forecasting
- Key Performance Indicators (KPIs)
- A/B Testing
- Advertising Campaigns
- Marketing
- Marketing Strategies
- Sales Pipelines
- Marketing Effectiveness
- Marketing Analytics
- Target Audience
- Marketing Channel
- Marketing Planning
Data Analytics Methods for Marketing
Completed by Stuti Arora
December 21, 2023
12 hours (approximately)
Stuti Arora's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
