Measure and Optimize Social Media Marketing Campaigns
Completed by Shane Nicole Rodulfo De Luna
April 18, 2023
12 hours (approximately)
Shane Nicole Rodulfo De Luna's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: A/B Testing
- Category: Performance Reporting
- Category: Social Media Campaigns
- Category: Key Performance Indicators (KPIs)
- Category: Advertising Campaigns
- Category: Communication
- Category: Social Media Marketing
- Category: Marketing Communications
- Category: Facebook
- Category: Business Metrics
- Category: Digital Marketing
- Category: Campaign Management
