Digital Marketing: Customer Engagement Strategy
Completed by Indrodeep Chakraborty
May 5, 2023
12 hours (approximately)
Indrodeep Chakraborty's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Generative AI
- Category: Marketing Strategy and Techniques
- Category: Digital Brand Strategy
- Category: Data Collection
- Category: Content Marketing
- Category: Loyalty Programs
- Category: Data Visualization
- Category: Analytics
- Category: Digital Advertising
- Category: Cross-Channel Marketing
- Category: MarTech
- Category: Data Analysis
