Attract and Engage Customers with Digital Marketing
Completed by claudia scotti
March 23, 2026
14 hours (approximately)
claudia scotti's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Google Ads
- Category: Conversion Funnel Analysis
- Category: Persona Development
- Category: Online Advertising
- Category: Customer Engagement
- Category: Keyword Research
- Category: Search Engine Marketing
- Category: Marketing Strategy and Techniques
- Category: Digital Marketing
- Category: Digital Advertising
- Category: Marketing Strategies
- Category: Content Optimization
