- Strategic Marketing
- Marketing Strategies
- Cultural Diversity
- Consumer Behaviour
- Global Marketing
- Market Analysis
- Strategic Planning
- Brand Management
- Marketing
- Product Marketing
- Promotional Strategies
- Marketing Planning
Global Marketing: Building Iconic Brands
Completed by Iria RodrÃguez Otero
November 9, 2023
12 hours (approximately)
Iria RodrÃguez Otero's account is verified. Coursera certifies their successful completion of Global Marketing: Building Iconic Brands
What you will learn
Prepare an environmental analysis and size a new market opportunity.
Conduct a brand audit.
Develop a culturally focused marketing plan for a new market entry.
Integrate a new market entry within a global marketing strategy.
Skills you will gain
