- Marketing Planning
- Strategic Planning
- Brand Management
- Market Opportunities
- Product Promotion
- Consumer Behaviour
- Marketing Management
- Cultural Diversity
- Cultural Sensitivity
- Global Marketing
- Product Marketing
- Market Analysis
Global Marketing: Building Iconic Brands
Completed by Iria RodrÃguez Otero
November 9, 2023
12 hours (approximately)
Iria RodrÃguez Otero's account is verified. Coursera certifies their successful completion of Global Marketing: Building Iconic Brands
What you will learn
Prepare an environmental analysis and size a new market opportunity.
Conduct a brand audit.
Develop a culturally focused marketing plan for a new market entry.
Integrate a new market entry within a global marketing strategy.
Skills you will gain
