Digital and Marketing Asset Management Essentials
Completed by Craig Goodale
July 20, 2026
9 hours (approximately)
Craig Goodale's account is verified. Coursera certifies their successful completion of Digital and Marketing Asset Management Essentials
What you will learn
Define the role of DAM in modern business ecosystems
Identify core technology services across the DAM lifecycle
Evaluate DAM maturity and align it with business needs
Skills you will gain
- Category: Asset Management
- Category: Scalability
- Category: Cloud Deployment
- Category: Brand Management
- Category: Metadata Management
- Category: Digital Assets
- Category: Workflow Management
- Category: Benchmarking
- Category: Digital Content
