Customer Value in Pricing Strategy
Completed by Gavish Mittal
March 24, 2025
14 hours (approximately)
Gavish Mittal's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Case Studies
- Category: Customer Analysis
- Category: Analysis
- Category: Decision Making
- Category: Global Marketing
- Category: Behavioral Economics
- Category: Revenue Management
- Category: Market Research
- Category: Marketing Psychology
- Category: Consumer Behaviour
- Category: Customer Insights
