Data Analytics Methods for Marketing
Completed by Shivani Mishra
October 31, 2022
12 hours (approximately)
Shivani Mishra's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Data-Driven Marketing
- Category: Marketing
- Category: Marketing Channel
- Category: Regression Analysis
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Marketing Effectiveness
- Category: Target Audience
- Category: Marketing Strategies
- Category: Marketing Planning
- Category: A/B Testing
- Category: Customer Analysis
