Artificial Intelligence in Marketing
Completed by Frieda-Marie de Jager
August 22, 2023
10 hours (approximately)
Frieda-Marie de Jager's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
- Category: Network Analysis
- Category: Data-Driven Decision-Making
- Category: Digital Marketing
- Category: Marketing Strategies
- Category: Personalized Campaigns
- Category: Machine Learning Algorithms
- Category: Network Model
- Category: Customer Engagement
- Category: Business Strategy
- Category: Data-Driven Marketing
- Category: Artificial Intelligence
- Category: Marketing
