Assess for Success: Marketing Analytics and Measurement
Completed by Victoria Gräfin zu Castell Rüdenhausen
March 13, 2023
18 hours (approximately)
Victoria Gräfin zu Castell Rüdenhausen's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Key Performance Indicators (KPIs)
- Category: Marketing Planning
- Category: Data Presentation
- Category: Performance Measurement
- Category: Marketing Effectiveness
- Category: Google Ads
- Category: Pivot Tables And Charts
- Category: Data-Driven Marketing
- Category: A/B Testing
- Category: Digital Marketing Campaigns
- Category: Marketing Analytics
- Category: Media Planning
