Positioning: What you need for a successful Marketing Strategy
Completed by Andrea Giselle Mendieta
August 28, 2023
11 hours (approximately)
Andrea Giselle Mendieta's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Target Market
- Category: Marketing Strategies
- Category: Marketing Strategy and Techniques
- Category: Strategic Marketing
- Category: Marketing
- Category: Market Trend
- Category: Value Propositions
- Category: Target Audience
- Category: Market Analysis
