AI in Marketing: SEO, Advertising & Content Strategy
Completed by PRABUDH SACHAN
November 7, 2026
4 hours (approximately)
PRABUDH SACHAN's account is verified. Coursera certifies their successful completion of AI in Marketing: SEO, Advertising & Content Strategy
What you will learn
Identify the core categories of AI marketing tools used across SEO and paid advertising and explain how each fits into a modern campaign workflow.
Apply generative AI prompts and tools to perform keyword research, content briefs, and on-page SEO optimization for the BrewBuddy project
Analyze ad performance data and audience signals using AI-driven analytics to identify optimization opportunities in Google and Meta ad campaigns.
Skills you will gain
- Category: Prompt Engineering
- Category: Generative AI
- Category: Online Advertising
- Category: Keyword Research
- Category: Marketing Automation
- Category: Blogs
- Category: Marketing Analytics
- Category: Generative Engine Optimization (GEO)
- Category: Google Ads
- Category: Content Optimization
- Category: Content Performance Analysis
- Category: Marketing
