- Customer Insights
- Market Research
- Value Propositions
- Revenue Management
- Consumer Behaviour
- Behavioral Economics
- Competitive Analysis
- Customer Analysis
- Market Dynamics
- Global Marketing
- Marketing Psychology
- Analysis
Customer Value in Pricing Strategy
Completed by Sanjay Sharma
October 25, 2022
14 hours (approximately)
Sanjay Sharma's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
