Foundations of Digital Marketing and E-commerce
Completed by Ho Thach Thao Trinh
March 21, 2026
12 hours (approximately)
Ho Thach Thao Trinh's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Data-Driven Decision-Making
- Category: Journey Mapping
- Category: Customer Engagement
- Category: Performance marketing
- Category: Social Media Marketing
- Category: Search Engine Optimization
- Category: Digital Marketing
- Category: E-Commerce
- Category: Search Engine Marketing
- Category: Branding
- Category: Email Marketing
- Category: Marketing Strategies
