Assess for Success: Marketing Analytics and Measurement
Completed by Yu-Chien Hsu
June 19, 2023
18 hours (approximately)
Yu-Chien Hsu's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Stakeholder Communications
- Category: Performance Reporting
- Category: Dashboard Creation
- Category: Return On Investment
- Category: Performance Metric
- Category: Performance Measurement
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Marketing Budgets
- Category: Google Ads
- Category: A/B Testing
- Category: Pivot Tables And Charts
