- Regression Analysis
- Data Analysis
- Advertising Campaigns
- Marketing Channel
- Sales Pipelines
- Marketing Planning
- A/B Testing
- Target Audience
- Return On Investment
- Marketing
- Key Performance Indicators (KPIs)
- Unsupervised Learning
Data Analytics Methods for Marketing
Completed by Jenny Taylor
April 24, 2023
12 hours (approximately)
Jenny Taylor's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
