Foundations of Digital Marketing and E-commerce
Completed by Ellemijn van der Borgh
July 30, 2025
12 hours (approximately)
Ellemijn van der Borgh's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Search Engine Marketing
- Category: Customer experience strategy (CX)
- Category: Keyword Research
- Category: Data-Driven Decision-Making
- Category: Web Analytics and SEO
- Category: Performance Analysis
- Category: Data Storytelling
- Category: Marketing
- Category: Marketing Strategy and Techniques
- Category: Branding
- Category: Digital Advertising
- Category: Business Metrics
