Digital Marketing: Customer Engagement Strategy
Completed by YARA WEHBE
March 2, 2023
12 hours (approximately)
YARA WEHBE's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Marketing Communications
- Category: MarTech
- Category: Data Collection
- Category: Digital Advertising
- Category: Data Visualization
- Category: Loyalty Programs
- Category: Marketing Strategies
- Category: Digital Media Strategy
- Category: Generative AI
- Category: Data Analysis
- Category: Cross-Channel Marketing
- Category: Driving engagement
