- Business-To-Consumer
- Branding
- Brand Management
- Product Lining
- Target Audience
- Brand Strategy
- B2B Sales
- Brand Awareness
- Business Strategy
- Case Studies
- Value Propositions
- Competitive Analysis
Introduction to Strategic Brand Management
Completed by Emma Sabbia
February 6, 2025
16 hours (approximately)
Emma Sabbia's account is verified. Coursera certifies their successful completion of Introduction to Strategic Brand Management
What you will learn
Understand and appreciation of the role of brands in in creating business and shareholder value.
Develop understanding of frameworks and concepts that can help in brand planning and execution.
Enhance the ability to plan and execute impactful brand strategies.
Think critically about the strategies and tactics involved in building, managing, leveraging, and sustaining strong brands.
Skills you will gain
