Brand Positioning and Marketing Strategy
Completed by KRISHA MEHTA
October 27, 2026
8 hours (approximately)
KRISHA MEHTA's account is verified. Coursera certifies their successful completion of Brand Positioning and Marketing Strategy
What you will learn
Analyze consumer buying behaviour and evaluate market segmentation strategies.
Develop brand positioning using pricing, distribution, and communication techniques.
Apply integrated marketing strategies to address real-world business challenges.
Skills you will gain
- Category: Consumer Behaviour
- Category: Communication Strategies
- Category: Marketing Communications
- Category: Communication Planning
- Category: Marketing Channel
- Category: Integrated Marketing Communications
- Category: Brand Awareness
- Category: Brand Strategy
- Category: Target Market
- Category: Competitive Analysis
- Category: Target Audience
- Category: Marketing Strategy and Techniques
