Attract and Engage Customers with Digital Marketing
Completed by Ritika Kalani
May 1, 2026
14 hours (approximately)
Ritika Kalani's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Google Ads
- Category: Online Advertising
- Category: Conversion Funnel Analysis
- Category: Persona Development
- Category: Customer Engagement
- Category: Advertising Campaigns
- Category: Search Engine Optimization
- Category: Marketing Strategy and Techniques
- Category: Target Audience
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Marketing Strategies
