Build Your Marketing Insights Google Analytics Foundations
Completed by Ethan Cobbe
September 16, 2026
17 hours (approximately)
Ethan Cobbe's account is verified. Coursera certifies their successful completion of Build Your Marketing Insights Google Analytics Foundations
What you will learn
Configure GA4 properties, events, and conversions with accurate GTM implementation and validation.
Analyse acquisition, engagement, and conversion reports to extract actionable insights.
Apply event-based tracking and predictive metrics to improve campaign measurement accuracy.
Build Looker Studio dashboards and communicate insights clearly to stakeholders.
Skills you will gain
- Category: Data Presentation
- Category: Marketing Analytics
- Category: Data-Driven Decision-Making
- Category: Dashboard
- Category: Dashboard Creation
- Category: Data-Driven Marketing
- Category: Web Analytics
- Category: Data Storytelling
- Category: Google Analytics
- Category: Data Collection
- Category: Information Privacy
- Category: Data Validation
