Foundations of Digital Marketing and E-commerce
Completed by Ian Manuel Paniagua Porroa
October 9, 2023
12 hours (approximately)
Ian Manuel Paniagua Porroa's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Customer Engagement
- Category: Search Engine Marketing
- Category: Keyword Research
- Category: Digital Advertising
- Category: Marketing Strategy and Techniques
- Category: Marketing
- Category: E-Commerce
- Category: Branding
- Category: Marketing Planning
- Category: Customer experience strategy (CX)
- Category: Marketing Analytics
- Category: Search Engine Optimization
