Data Analytics Methods for Marketing
Completed by Ivanna Kurach
February 12, 2024
12 hours (approximately)
Ivanna Kurach's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Marketing
- Category: Customer Analysis
- Category: Marketing Strategies
- Category: Regression Analysis
- Category: Data Analysis
- Category: Advertising Campaigns
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: A/B Testing
- Category: Model Evaluation
- Category: Target Audience
