Strategies for Converting and Retaining Customers Online
Completed by Shivani Jain
June 11, 2023
10 hours (approximately)
Shivani Jain's account is verified. Coursera certifies their successful completion of Strategies for Converting and Retaining Customers Online
What you will learn
Explore how to leverage keywords and search engine marketing in your ad campaigns
Analyze a landing page and identify successful and unsuccessful elements
Identify tactics of customer conversion and retention to add to your digital marketing plan
Skills you will gain
- Category: Target Market
- Category: Marketing Strategy and Techniques
- Category: Target Audience
- Category: Customer Acquisition Management
- Category: Customer Retention
- Category: Keyword Research
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Digital Advertising
- Category: Conversion Funnel Analysis
- Category: Pay Per Click Advertising
- Category: Lead Generation
