- Marketing Channel
- Smart Goals
- Key Performance Indicators (KPIs)
- Marketing
- Persona Development
- Social Media Management
- Marketing Strategies
- Digital Marketing
- Digital Media Strategy
- Target Audience
Introduction to Social Media Marketing
Completed by Cecilia De Sousa Santos Abreu
September 13, 2023
17 hours (approximately)
Cecilia De Sousa Santos Abreu's account is verified. Coursera certifies their successful completion of Introduction to Social Media Marketing
What you will learn
Understand the landscape of traditional, digital and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Skills you will gain
